Formed in 2018, by Lord Joseph Coombs, we have provided purpose across seven continents.
Collaborating with researcher Ipsos Mori in 2017, we identified that a whopping 73% of people who gave to charity found it less important or not important at all to know exactly where their money is going. Then, we found that a majority of them would prefer to trust an organisation who was dynamic and not aligned with one specific cause. This organisation didn’t exist. So we created it.
Here’s how we work…
Step one. Approach.
We are approached by brands, individuals and organisations who have an appetite or resources to do good but lack the meaning, imagination or time to identify what exactly they want to do with that appetite.
Step two. Take.
After deducing whether or not they’re somebody we feel we could work with, we identify how much money resources they would like to contribute for a meaning. We find something that could be worthy of this contribution.
Step three. Purpose.
The organisation receives a purpose in return for the money, and the knowledge that it has gone towards something that they can be proud of.